AVON VALLEY WILDLIFE & ADVENTURE PARK
A bIT OF BACKGROUND
Avon Valley Wildlife & Adventure Park is a local institution combining 90 acres of in and outdoor fun, wildlife and exploration with educational learning about some of the UK’s finest animals with plenty of adventure and fun for all the family.
A family led business for 30 years they have been investing in the park’s future and have been working with Hey! What? to consistently communicate with their ever-growing audiences. The park has ambitious plans for the next 30 years and wanted to work with an agency that understood their needs for promoting the park in a competitive local market.
Hey! What? was brought on to create their summer campaign and bring it to life, working across design, animation, video, park signage and event promotion.
Being big kids ourselves, we did what any good agency should do when working with a client; we immersed ourselves for the day in all things Avon Valley. We spent time with the owners and staff to gain a deep understanding of their needs for their 30th year to be a big success.
With so many things to do and see at the park, we filmed and animated a hero video that would catch the attention of busy parents on social, clearly stating all of the activities the park has to offer. We also created a new illustration style and designs for the park’s social and promotional comms so that it would be synonymous with their summer campaign. You don’t turn 30 every year after all.
The park has events every weekend throughout the summer, so it was key for them to have a suite of design and social content that they could use to promote all their events whilst retaining consistent styling.
"We love working with Hey! What? and wouldn’t hesitate in recommending them. They have consistently delivered superb looking projects on time with professional and friendly account management."
LIZZIE ARKLEY – SOCIAL AND MARKETING MANAGER
AVON VALLEY WILDLIFE AND ADVENTURE PARK
The feedback to the campaign has been fantastic so far and as the summer continues we will be updating this case study with the results of the parks attendance and social engagement as it comes in.