ELEVATING A MUCH-LOVED fast food chain for expansion
WHAT WE DID
BRAND
DESIGN
ADVERTISING
SOCIAL CONTENT
WEBSITE
A FAMILIAR EVOLUTION
In anticipation of further expansion in the UK, Eat a Pitta engaged Hey! What? to refine their brand while preserving the essence that has earned them a loyal following since their launch in 2011. Our mandate was clear: to mature the brand, positioning Eat a Pitta as a leading choice within the competitive healthy fast food landscape, without losing the brand's unique charm and identity.
We refreshed the Eat a Pitta identity with a new hand-drawn logotype and refined marque that was a clear evolution of the original logo. Following an in-depth discovery workshop and new brand positioning, we arrived at a new strapline: 'Made with love from the Med,' reflecting their passion for community, craftsmanship, and sustainability.
Looking to engage audiences with a strategic-led rebrand? Get in touch.
THE CHALLENGE: MAKE IT FUN
We reviewed the previous years festivals key visuals and they didn’t have the flex to feel like a festival brand. We agreed with Beacon that longevity and consistency to the festival needed a broad appeal for kids aged 3-9.
We set out to transform the festival’s identity by crafting a brand that was brimming with personality and character.
THE OUTCOME: BURSTING WITH FUN TOO MUCH FUN AAHHH FUN FUN FUN
Our creative approach centred around designing a lively troupe of charismatic characters, each symbolising a different aspect of the festival's offerings. From music and dance to art and play, these characters became the heart of the Hoo-Ha! identity, making the festival’s spirit tangible and relatable.
We brought these characters to life with a touch of animation that was used across socials and digital screens throughout the venue.
The new logo lockup builds on the Bristol Beacon brand font, reimagined for the festival with a compact, kid-friendly design that prioritises clarity and legibility. Paired with vibrant colours, dynamic shapes, and playful typography, the rebrand ensures Hoo-Ha! feels as joyful and energetic as the festival itself.
The result? A reimagined identity that doesn’t just welcome families back – it invites them to dive headfirst into a world of fun.
BEFORE
AFTER
THE BATH LAUNCH
Eat a Pitta opened their first store outside of Bristol in April 2024 which coincided with the launch of their refreshed brand.
Happy staff!
Happy owners!
Queues out the door. Boom!
Eat a Pitta partnered with Hey! What? to conduct a comprehensive brand audit and refresh across our business in early 2024. What really sets Hamish & the team at Hey! What? apart is that they invested the time and energy into understanding what makes us truly unique and they have worked tirelessly to ensure our vision and objectives have been met.
Crucially for us, feedback has always been received constructively and acted upon quickly throughout the creative process. The result is that Hey! What? have surpassed expectations and are proving to be an invaluable asset in achieving design excellence across our business.
DAN LEVY
Founder - Eat A Pitta
