AN OUT-OF-HOME CAMPAIGN, WEBSITE AND SOCIAL CONTENT IN FOUR DAYS… GO!!
WHAT WE DID
DESIGN
WEBSITE
OUT OF HOME
SOCIAL CONTENT
IT’S ONLY BLODDY MASSIVE ATTACK!
When you get the call to say one of the world's biggest electronic music acts need to go live with a campaign and website for their first UK gig in five years turned around in four days what do you say? Abso-fucking-lutely!
Working alongside Bristol's events specialists Team Love, we put the pedal to the metal to drive a fast-paced, full-scale campaign as Massive Attack announce Act 1.5, a large sustainble event powered entirely by battery and solar power.
As well as an out-of-home campaign and content for social media, we built a high traffic website in record time that saw nearly 10,000 people sign up for early release tickets in the first 24 hours.
The gig is set to take place on The Downs in Bristol on the 25th August 2024.
Looking to engage audiences with a strategic-led rebrand? Get in touch.
THE CHALLENGE: MAKE IT FUN
We reviewed the previous years festivals key visuals and they didn’t have the flex to feel like a festival brand. We agreed with Beacon that longevity and consistency to the festival needed a broad appeal for kids aged 3-9.
We set out to transform the festival’s identity by crafting a brand that was brimming with personality and character.
THE OUTCOME: BURSTING WITH FUN TOO MUCH FUN AAHHH FUN FUN FUN
Our creative approach centred around designing a lively troupe of charismatic characters, each symbolising a different aspect of the festival's offerings. From music and dance to art and play, these characters became the heart of the Hoo-Ha! identity, making the festival’s spirit tangible and relatable.
We brought these characters to life with a touch of animation that was used across socials and digital screens throughout the venue.
The new logo lockup builds on the Bristol Beacon brand font, reimagined for the festival with a compact, kid-friendly design that prioritises clarity and legibility. Paired with vibrant colours, dynamic shapes, and playful typography, the rebrand ensures Hoo-Ha! feels as joyful and energetic as the festival itself.
The result? A reimagined identity that doesn’t just welcome families back – it invites them to dive headfirst into a world of fun.
The team at Hey! What? nailed our 2023 route reveal video animation project.
From our first meeting they interrogated our brief and asked the right questions to drive the creative forward. Amy, Hamish and the team were a pleasure to work with, hitting deadlines, providing timely updates and ultimately executing a high-energy, visually stunning video that excited and engaged our audience whilst brilliantly showcasing our new brand. Would jump at the chance of working with them again!
ADAM REEVE
Senior Marketing Manager
Royal Parks Half Marathon