OOWEE: A VEGAN FASTFOOD SUCCESS STORY.
CREATING AN ICONIC FOOD BRAND
WHAT WE DID
BRAND
DESIGN
PACKAGING
INSTORE GRAPHICS
ANIMATION
Hey! What? has been along for the Oowee ride since its inception having being tasked with creating a distinct brand identity and visual language that is reminiscent of a classic American style diner.
The brand gained instant traction with its audience and has since developed a cult-like following throughout Bristol and it's expansion into London and beyond.
TURNING UP THE VOLUME ON WHAT WORKED
2024 set the bar high with a large re-brand so we pushed everything forward for 2025.
We took the elements we all loved and gave them more bite. The colour palette got a glow-up: deeper, punchier, unapologetically loud. The sticker set evolved into a typographic playground, alive with motion and built to flex across formats, from frantic feed scrolls to full-stage screen takeovers.
REAL FACES. REAL PLACES. REAL BRISTOL.
We turned the lens on the people who make the party.
Photography played a bigger role in 2025, with sun-soaked shots of the crowd, the city, and the sheer joy of it all driving the visual direction. Whether it was a quiet moment in the grass or a thousand hands in the air, the photography brought the pulse of the festival into every asset.
HEADLINING THE VISUALS: THE LINEUP POSTER
The crown jewel of any campaign. For 2025, we anchored the lineup reveal in an ultra-close crop of Brouhaha, the festival’s most iconic stage.
Bold and textural it set the visual tone across the whole campaign. From print to Insta stories to lanyards, the lineup artwork acted as a visual rally cry. A “you had to be there” moment, even before the gates opened.
A BRAND BUILT TO FLEX
With two days, multiple stages and a whole city behind it, this identity had to work hard.
Authenticity was key. These weren’t stock images, they are love letters to the LSTD community.
We created a flexible suite of assets, animated stickers, layered textures and modular templates easy for the internal team to deploy, but never losing that raw, DIY energy that sits at the heart of the brand and the festival.
From hype-building teasers to onsite signage, everything worked together for another Love Saves the Day.
Looking to engage new audiences with a strategic-led rebrand? Get in touch.
We fell in love with the brand created for Oowee by Hey! What?. It has been key to our success and keeps evolving as we do. It has become iconic for our customers.
VERITY FOSS
Co-Founder - Oowee
THE ORIGINAL OOWEE DINER
Before Oowee Vegan, the Oowee brand launched as a meat based fast food diner on North Street in Bristol. The restaurant still exists to this day but Oowee is now much more focused on its efforts in the vegan marketplace.
Hey! What? was also responsible for the branding and design of this original store.
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