A 360 DEGREE FEAST FOR THE SENSES

WHAT WE DID
360 DEGREE VIDEO
ANIMATION

BRINGING A BRAND TO LIFE THROUGH ANIMATION ON A GRAND SCALE

Vapoura Rum made its debut amidst the global pandemic, spearheaded by a group of friends driven not only to craft a premium rum but also to establish a brand dedicated to redefining the category. It blends tradition and innovation, paying homage to rum's rich history while offering consumers new ways to explore their rum journey.

This commitment to innovation was brought to life for the launch of Vapoura's Golden Rum at London's Frameless studios with a party featuring storytelling, art, djs and a lot of free rum.

Our good friend Victoria Topping lead the way with her stunning illustrations that were created for the Vapoura brand and it was our job to bring these to life in the 360 degree environment of Frameless' massive projection galleries.

Looking to engage audiences with a strategic-led rebrand? Get in touch.

THE CHALLENGE: MAKE IT FUN
We reviewed the previous years festivals key visuals and they didn’t have the flex to feel like a festival brand. We agreed with Beacon that longevity and consistency to the festival needed a broad appeal for kids aged 3-9.

We set out to transform the festival’s identity by crafting a brand that was brimming with personality and character.
THE OUTCOME: BURSTING WITH FUN TOO MUCH FUN AAHHH FUN FUN FUN
Our creative approach centred around designing a lively troupe of charismatic characters, each symbolising a different aspect of the festival's offerings. From music and dance to art and play, these characters became the heart of the Hoo-Ha! identity, making the festival’s spirit tangible and relatable.

We brought these characters to life with a touch of animation that was used across socials and digital screens throughout the venue.

The new logo lockup builds on the Bristol Beacon brand font, reimagined for the festival with a compact, kid-friendly design that prioritises clarity and legibility. Paired with vibrant colours, dynamic shapes, and playful typography, the rebrand ensures Hoo-Ha! feels as joyful and energetic as the festival itself.

The result? A reimagined identity that doesn’t just welcome families back – it invites them to dive headfirst into a world of fun.

Click below to view the animation in 360

Hey! What? brought the vision for the project to life articulately and technically, resulting in something truly beautiful. Alongside being great people to work with on a project that had many challenges. Thank you.

ROSS STIRLING

Vapoura Rum