FRAME ARTISTS: DESIGN, ANIMATION & VJ LOOPS

CREATING ON STAGE ANIMATIONS FOR SOME DANCE MUSIC HEAVYWEIGHTS

WHAT WE DID
ANIMATION
VJ LOOPS

We created the branding for one of Glastonbury 2022’s road block events ‘History of Rave’ which was a concept by Eats Everything. Guests acts including Fatboy Slim, Roger Sanchez, Arielle Free and Goldie took the crowd through a back catalog of iconic tracks that defined rave culture.

Breaking into the world of visuals has also been on our bucket list for a long time, so we were delighted when Frame Artists got in touch and asked us to create some slick, glowy visuals for respected techno DJ, Richy Ahmed.

Our brief was monochrome, pops of colour, minimal, shapes, and include ‘Let’s Fucking Go’ wherever possible (Richy’s famous catchphrase). The end result is a looping fusion of strobes, bold typography, undulating geometric shapes and kaleidoscopic patterns. Trippy.

TURNING UP THE VOLUME ON WHAT WORKED
2024 set the bar high with a large re-brand so we pushed everything forward for 2025.
We took the elements we all loved and gave them more bite. The colour palette got a glow-up: deeper, punchier, unapologetically loud. The sticker set evolved into a typographic playground, alive with motion and built to flex across formats, from frantic feed scrolls to full-stage screen takeovers.
REAL FACES. REAL PLACES. REAL BRISTOL.
We turned the lens on the people who make the party.
Photography played a bigger role in 2025, with sun-soaked shots of the crowd, the city, and the sheer joy of it all driving the visual direction. Whether it was a quiet moment in the grass or a thousand hands in the air, the photography brought the pulse of the festival into every asset.
HEADLINING THE VISUALS: THE LINEUP POSTER
The crown jewel of any campaign. For 2025, we anchored the lineup reveal in an ultra-close crop of Brouhaha, the festival’s most iconic stage.
Bold and textural it set the visual tone across the whole campaign. From print to Insta stories to lanyards, the lineup artwork acted as a visual rally cry. A “you had to be there” moment, even before the gates opened.
A BRAND BUILT TO FLEX
With two days, multiple stages and a whole city behind it, this identity had to work hard.
Authenticity was key. These weren’t stock images, they are love letters to the LSTD community.
We created a flexible suite of assets, animated stickers, layered textures and modular templates easy for the internal team to deploy, but never losing that raw, DIY energy that sits at the heart of the brand and the festival.
From hype-building teasers to onsite signage, everything worked together for another Love Saves the Day.

Looking to engage new audiences with a strategic-led rebrand? Get in touch.

The team at Hey! What? ‘s exceptional professionalism is only exceeded by their remarkable design and animation work. Their unique and breathtaking designs tailored to our given brief display not only their creative synergy as a team but their versatility as designers. It has been a pleasure working with them and I hope this will not be the last time we do business.

BEN GARRARD

Team Assistant - Frame Artists