MAISIE PETERS & ATLANTIC RECORDS
Illustration, Merchandise, Social content, Instagram filters, YouTube lyric videos
ALBUM LAUNCH ASSETS FOR A GLOBAL SUPERSTAR
After being discovered by Ed Sheeran and compared to a young UK Taylor Swift, Maisie Peters has been making huge waves in 2023 with her second album The Good Witch hitting number one in the UK charts. Add to that sell out gigs at Wembley, a world tour and performing on Glastonbury's Pyramid Stage you could say 'the kid done good'.
With an obvious nod to the album title, a set of illustrated tarot cards was the way to go. With 15 weeks till the album launch date, we revealed one card a week, each one representing a track on her album.
Initially just used for social content, the images were a massive hit with her fans with a huge demand for these to be turned into physical tarot cards... we obliged and they sold out immediately.
This was a great opportunity to join Atlantic's hype machine and also to showcase our illustration skills.
The team at Hey! What? nailed our 2023 route reveal video animation project.
From our first meeting they interrogated our brief and asked the right questions to drive the creative forward. Amy, Hamish and the team were a pleasure to work with, hitting deadlines, providing timely updates and ultimately executing a high-energy, visually stunning video that excited and engaged our audience whilst brilliantly showcasing our new brand. Would jump at the chance of working with them again!
Senior Marketing Manager
Royal Parks Half Marathon
We created three filters for use across Snapchat and TikTok. The first two were simple frame overlays that were pushed out to fans before Maisie's London and Brighton gigs as a way of fans sharing that they were either going to the gig or at the gig.
The second 'What kind of witch are you?' filter was created as part of the Good Witch album launch as a fun piece of content for fans to find out what type of witch they are.
With a limited budget we produced 15 simple lyric videos to tie in with the tarot concept and to support the release of the various tracks from the album.