A MAJOR NEW VISITOR ATTRACTION CURRENTLY IN DEVELOPMENT
WHAT WE DID
BRANDING
DESIGN
WEBSITE
A MAJOR NEW VISITOR ATTRACTION CURRENTLY IN DEVELOPMENT
Xanadoo is an exciting new visitor attraction on a grand scale coming to Wales. Whilst still in its funding stage, we have created a fun new brand that mirrors the playful, interactive and immersive experience of the venue itself.
The experience itself revolves around the themes of sustainability, science and technology, history, education, storytelling and diversity with the aim of leaving a better planet for our generations. This is mirrored in its strapline - 'Create the world you want to see'.
The brand we created needed to appeal to family audiences and have the flexibility to represent the foundations of the experience.
Looking to engage audiences with a strategic-led rebrand? Get in touch.
THE CHALLENGE: MAKE IT FUN
We reviewed the previous years festivals key visuals and they didn’t have the flex to feel like a festival brand. We agreed with Beacon that longevity and consistency to the festival needed a broad appeal for kids aged 3-9.
We set out to transform the festival’s identity by crafting a brand that was brimming with personality and character.
THE OUTCOME: BURSTING WITH FUN TOO MUCH FUN AAHHH FUN FUN FUN
Our creative approach centred around designing a lively troupe of charismatic characters, each symbolising a different aspect of the festival's offerings. From music and dance to art and play, these characters became the heart of the Hoo-Ha! identity, making the festival’s spirit tangible and relatable.
We brought these characters to life with a touch of animation that was used across socials and digital screens throughout the venue.
The new logo lockup builds on the Bristol Beacon brand font, reimagined for the festival with a compact, kid-friendly design that prioritises clarity and legibility. Paired with vibrant colours, dynamic shapes, and playful typography, the rebrand ensures Hoo-Ha! feels as joyful and energetic as the festival itself.
The result? A reimagined identity that doesn’t just welcome families back – it invites them to dive headfirst into a world of fun.
We’re really impressed with Hey?What! They took our brief and really made our vision come to life. They’ve been incredibly professional, easy to work with and extremely responsive. We’re really looking forward to working with them in the future.
PHOEBE HOLMAN
Next Level – Big Team Producer
