BOOSTING BRAND AWARENESS WITH A NEW ADVERTISING CAMPAIGN FOR LIVE EVENTS AT BRISTOL BEACON
WHAT WE DID
STRATEGY
ADVERTISING
BRAND DEVELOPMENT
DESIGN
USING CREATIVE STRATEGY TO ENGAGE AND CELEBRATE AUDIENCES
The "Sounds Better With You" campaign flipped the live events narrative to put audiences in the spotlight, recognising the energy they bring to live events at Bristol Beacon. By blending the core values of unity and joy with curiosity-driven messaging, we created brand messaging that connects with both loyal and new audiences, making every performance a celebration of togetherness.
THE CHALLENGE: ELEVATING BRISTOL BEACON'S BRAND POST-REOPENING
After a major refurbishment that elevated its position as a world-class concert hall, Bristol Beacon wanted to consolidate its brand promise of "unity and joy through live music" while positioning itself as a symbol of community and discovery. Our challenge was to created a brand campaign that would engage diverse audience personas—ranging from occasional concert-goers to classical music lovers—by spotlighting memorable moments that leave lasting memories long after each event.
THE OUTCOME: SOUNDS BETTER WITH YOU – RECOGNISING THE POWER OF THE AUDIENCE
We developed a new campaign centered around "Sounds Better With You", capturing the idea that live events are truly made special by the audiences who fuel the vibes. The campaign celebrated the collective energy of the crowd, reinforcing Bristol Beacon’s values. By placing people at the heart of the campaign, in copy, photography and design, we made the audience the focal point—integrating the typography with imagery to create a seamless, people-first visual narrative.
Alongside this, we produced a "stimulation" strand aimed at curiosity-driven audiences seeking new, unexpected experiences across live music, comedy, and classical performances. Supporting lines like "Tug Heartstrings, Strike Chords", "Unplug, Tune In, Let Go", and "Find Your Beat, Unite in Rhythm" enhanced the core campaign, enticing audiences to explore new genres while still staying true to the core theme of unity and shared moments. This approach ensures the campaign resonates across diverse audiences while keeping Bristol Beacon at the heart of live, communal experiences.
Looking to engage audiences with a strategic-led campaign? Get in touch.
Working with the Hey! What? team has been an incredible experience. They've covered everything we've asked for and gone beyond in a number of cases, always delivering work to the highest standard, offering much-needed advice and organising any chaos we've thrown at them.
They listened attentively to what we wanted from the brand, and walked us through step-by-step as they developed its visual identity, leaving us set for our launch across socials, website and beyond. Amendments were always quickly completed, and it was never in doubt that they were cracking on with what we needed, delivering promptly each time.
True professionals all the way and I'm very glad we went with them for this project.
Hopefully more to come in the future!
HILARY COLEMAN
Bristol Beacon - Marketing Manager
