EVOLVING THE LOVE SAVES THE DAY BRAND FOR 2025
RECHARGED. REFRAMED. READY TO RAVE.
WHAT WE DID
CAMPAIGN IDENTITY
ART DIRECTION
MOTION ASSETS
SOCIAL CONTENT TOOLKIT
ONSITE BRANDING
After a landmark 2024, Love Saves The Day came back bolder for 2025, and we were there with them, evolving the brand to match the energy.
From first lineup drop to the final thank you, we delivered a full identity refresh rooted in rave nostalgia, Bristol love and audience focused design.
TURNING UP THE VOLUME ON WHAT WORKED
2024 set the bar high with a large re-brand so we pushed everything forward for 2025.
We took the elements we all loved and gave them more bite. The colour palette got a glow-up: deeper, punchier, unapologetically loud. The sticker set evolved into a typographic playground, alive with motion and built to flex across formats, from frantic feed scrolls to full-stage screen takeovers.
REAL FACES. REAL PLACES. REAL BRISTOL.
We turned the lens on the people who make the party.
Photography played a bigger role in 2025, with sun-soaked shots of the crowd, the city, and the sheer joy of it all driving the visual direction. Whether it was a quiet moment in the grass or a thousand hands in the air, the photography brought the pulse of the festival into every asset.
HEADLINING THE VISUALS: THE LINEUP POSTER
The crown jewel of any campaign. For 2025, we anchored the lineup reveal in an ultra-close crop of Brouhaha, the festival’s most iconic stage.
Bold and textural it set the visual tone across the whole campaign. From print to Insta stories to lanyards, the lineup artwork acted as a visual rally cry. A “you had to be there” moment, even before the gates opened.
A BRAND BUILT TO FLEX
With two days, multiple stages and a whole city behind it, this identity had to work hard.
Authenticity was key. These weren’t stock images, they are love letters to the LSTD community.
We created a flexible suite of assets, animated stickers, layered textures and modular templates easy for the internal team to deploy, but never losing that raw, DIY energy that sits at the heart of the brand and the festival.
From hype-building teasers to onsite signage, everything worked together for another Love Saves the Day.
Looking to engage new audiences with a strategic-led rebrand? Get in touch.
"Hey! What? have consistently delivered outstanding and iconic creative since the very first Loves Saves the Day festival and have been core to creating and developing the visual narrative of our identity."
DAVE HARVEY
Founder - Team Love
2023 CREATIVE
2022 CREATIVE
POSTERS FROM PREVIOUS YEARS
