THE BEATING HEART OF GLASTONBURY
Silver Hayes marked it's 10 year anniversary at Glastonbury Festival 2023 with new transformed stages and an epic electronic and dance line-up.
Hey! What? has been behind the branding for Silver Hayes since it changed name from 'Dance Village' in 2013. For the 2023 festival, we were tasked with reimagining the overall brand to bring a fresh aesthetic across all touch points including line up posters, artist cards, merchandise and paste-ups. The unveiling of several new stages gave us the opportunity to flex our 2023 branding further.
We worked closely with Bristol-based production studio Hidden Corners to create large-scale wall paste-ups across the various areas. The aim was to create designs that would complement the epic stage builds and to create a cohesive visual landscape.
Each stage area was given its own personality, but still in keeping with the overall Silver Hayes look and feel.
The team at Hey! What? nailed our 2023 route reveal video animation project.
From our first meeting they interrogated our brief and asked the right questions to drive the creative forward. Amy, Hamish and the team were a pleasure to work with, hitting deadlines, providing timely updates and ultimately executing a high-energy, visually stunning video that excited and engaged our audience whilst brilliantly showcasing our new brand. Would jump at the chance of working with them again!
Senior Marketing Manager
Royal Parks Half Marathon