BRANDING IMAGINEERIUM: CHAMPIONING THE TRANSFORMATIVE POWER OF HUMAN CONNECTION
WHAT WE DID
BRAND DEVELOPMENT
DESIGN
SOCIAL CONTENT
CREATING FOR THE CREATORS
Imagineerium are global and multi-award winning immersive design disruptors specialising in creating brand experiences for interiors, installations and events. As exciting and as engaging as the work they do for brands and experiences is, their own identity required some much needed attention.
Hey! What? were engaged to complete a brand evolution of the Imagineerium brand as they admired our ethos as an agency.
We were given the freedom to evolve the brand as we saw fit and develop an identity, brand guidelines, and templates for social media and marketing communications.
THE CHALLENGE: CONVEY THE TRANSFORMATIVE POWER OF HUMAN CONNECTION THROUGH DESIGN
We were put to task to inject some energy into Imagineerium's brand and provide a foundation on which Imagineerium can establish themselves as a leading, vibrant community of innovators pushing the boundaries of design, technology, and creativity, creating extraordinary, narrative-driven experiences.
As Imagineerium's best moments can be defined by the successes of their broad roster of clients, we had to create something sophisticated that allows their client's work to shine without compromising their own identity.
THE OUTCOME: A FLUID AND FLEXIBLE FOUNDATION
The visual language is lead by textured gradients and dynamic morphing shapes that are ever-changing and evolving, signifying a sense of imagination. This provides the brand a flexible foundation which can be guided in different directions depending on audience whilst remaining both sophisticated and engaging.
Meanwhile the bold and unapologetic type is joined by the “i” logo mark, standing tall as a symbol of creativity and playfulness.
Imagineerium’s clients need to be unapologetically brave, and Imagineerium’s new identity embodies this spirit and then some.
Looking to engage new audiences with a stretgic-led rebrand? Get in touch.
BOOMTOWN FAIR
FORWARDS FESTIVAL
Imagineerium has been through a huge period of personal growth over the last year and thanks to the creative minds at Hey! What? we are able to stand out from the competition with our new unapologetically brave, bold and eye-catching identity - enabling us to stand tall as a symbol of creativity and playfulness.
NATASHA MORTIMER
Imagineerium – Founder
