A BRAND AND ONLINE PRESENCE FOR A PREMIUM LETTINGS AGENCY
WHAT WE DID
BRANDING
DESIGN
WEBSITE
A BRAND AND ONLINE PRESENCE FOR A PREMIUM LETTINGS AGENCY
Premium Abodes is a lettings agency to the Bristol & Bath rental scene drawing on a wealth of experience from its knowledgeable and curated team from Vertex Investments. With a background in property investment and hospitality across Bristol and Bath, Premium Abodes combines skills from both sectors.
Whilst the company has existed for several years they had no identity or online presence. We were asked to create an identity and simple website to ensure that anyone that engaged with the site felt they were an establised, trusted and professional business.
Taking an architectural floor plan as our inspiration we developed a striking brand identity that was in keeping with the high quality of the properties Premium Abodes has on their books. As well as crafting the identity we produced a suite of branded collateral including stationery, a tenant welcome pack folder, business cards and html email signatures.
Looking to engage audiences with a strategic-led rebrand? Get in touch.
THE CHALLENGE: MAKE IT FUN
We reviewed the previous years festivals key visuals and they didn’t have the flex to feel like a festival brand. We agreed with Beacon that longevity and consistency to the festival needed a broad appeal for kids aged 3-9.
We set out to transform the festival’s identity by crafting a brand that was brimming with personality and character.
THE OUTCOME: BURSTING WITH FUN TOO MUCH FUN AAHHH FUN FUN FUN
Our creative approach centred around designing a lively troupe of charismatic characters, each symbolising a different aspect of the festival's offerings. From music and dance to art and play, these characters became the heart of the Hoo-Ha! identity, making the festival’s spirit tangible and relatable.
We brought these characters to life with a touch of animation that was used across socials and digital screens throughout the venue.
The new logo lockup builds on the Bristol Beacon brand font, reimagined for the festival with a compact, kid-friendly design that prioritises clarity and legibility. Paired with vibrant colours, dynamic shapes, and playful typography, the rebrand ensures Hoo-Ha! feels as joyful and energetic as the festival itself.
The result? A reimagined identity that doesn’t just welcome families back – it invites them to dive headfirst into a world of fun.
