A NEW IDENTITY FOR A LEGACY BRAND
WHAT WE DID
BRANDING
PHOTOGRAPHY
WEBSITE
A NEW IDENTITY FOR A LEGACY BRAND
Spiller Builders is a multi-generational family business in construction who needed a fresh new look to match the quality of their workmanship.
We crafted a new identity and website worthy of their 125 year legacy. The robust logo paired with a refined colour palette helps to put the focus on the impressive builds, which covers everything from high-end residential to commercial properties.
The new website boasts a functional simplicity designed to endure over time.
Additionally, we produced photography that showcases their diverse portfolio, capturing the details that matter to them and their clients.
THE CHALLENGE: MAKE IT FUN
We reviewed the previous years festivals key visuals and they didn’t have the flex to feel like a festival brand. We agreed with Beacon that longevity and consistency to the festival needed a broad appeal for kids aged 3-9.
We set out to transform the festival’s identity by crafting a brand that was brimming with personality and character.
THE OUTCOME: BURSTING WITH FUN TOO MUCH FUN AAHHH FUN FUN FUN
Our creative approach centred around designing a lively troupe of charismatic characters, each symbolising a different aspect of the festival's offerings. From music and dance to art and play, these characters became the heart of the Hoo-Ha! identity, making the festival’s spirit tangible and relatable.
We brought these characters to life with a touch of animation that was used across socials and digital screens throughout the venue.
The new logo lockup builds on the Bristol Beacon brand font, reimagined for the festival with a compact, kid-friendly design that prioritises clarity and legibility. Paired with vibrant colours, dynamic shapes, and playful typography, the rebrand ensures Hoo-Ha! feels as joyful and energetic as the festival itself.
The result? A reimagined identity that doesn’t just welcome families back – it invites them to dive headfirst into a world of fun.
Looking to engage audiences with a strategic-led rebrand? Get in touch.
We’re really impressed with Hey?What! They took our brief and really made our vision come to life. They’ve been incredibly professional, easy to work with and extremely responsive. We’re really looking forward to working with them in the future.
PHOEBE HOLMAN
Next Level – Big Team Producer
